PRIVACY POLICY

Last Updated: 02/21/2025

Your privacy is critically important to us. At HomePride Lending, we follow a few fundamental principles:

1. We don’t ask you for personal information unless we truly need it
2. We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights
3. We don’t store personal information on our servers unless required for the on-going operation of one of our services

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, interact with us, or use our services, including SMS communications.

1. Information We Collect
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We may collect the following types of information from you:

Non-Personally Identifying Information
Like most website operators, HomePride Lending collects non-personally-identifying information that web browsers and servers typically make available, such as:
• Browser type
• Language preference
• Referring site
• Date and time of each visitor request
• Internet Protocol (IP) addresses

We collect this information to better understand how visitors use our website and to improve the user experience. From time to time, we may release aggregated non-personally-identifying information, such as reports on website usage trends.

Personally Identifying Information
Certain visitors to this website choose to interact in ways that require us to gather personally-identifying information. The amount and type of information collected depends on the nature of the interaction. Examples include:
• Name, phone number, email address (for loan applications and communication purposes)
• Financial information relevant to loan processing
• Communications preferences and interactions with our services

Visitors can always refuse to supply personally-identifying information, with the understanding that doing so may prevent them from engaging in certain website-related activities or services.

2. How We Use Your Information
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We use the information we collect for the following purposes:
• Loan Processing & Customer Service: To process applications, provide loan updates, and assist with inquiries.:
• SMS Communications: To send important updates, appointment reminders, and marketing promotions (see Section 3).:
• Website & Service Improvement: To analyze trends and enhance user experience.:
• Legal & Regulatory Compliance: To meet our legal obligations and respond to regulatory authorities when required.:
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We do not sell your personal information to third parties.

3. SMS Communications

By providing your mobile phone number and opting in to receive SMS messages, you consent to receive text messages from HomePride Lending regarding:
• Loan status updates
• Appointment reminders
• Marketing promotions and special offers

RingCentral Compliance Statement:
“If you consent to receive SMS from HomePride Lending, you agree to receive loan updates, appointment reminders, and promotional messages from us. Reply STOP to opt-out; Reply HELP for support; Message & data rates may apply; Messaging frequency may vary. Visit https://www.homepridelending.com/privacy_policy to see our privacy policy and terms and conditions.”

Example Statement for Transparency:
“If you have consented to receive text messages from HomePride Lending, you may receive text messages related to loan updates, appointment reminders, and special offers. Messaging frequency may vary. Message and data rates may apply. You can opt-out at any time by texting ‘STOP.’ For assistance, text ‘HELP’ or visit our Privacy Policy URL and Terms of Service URL.”

We do not share your phone number or SMS consent with any third parties for marketing purposes.

4. Information Sharing & Protection

We disclose personally-identifying information only to persons and affiliated organizations that:
1. Need the information to provide services available through HomePride Lending.
2. Have agreed not to disclose it to others.

Some of these persons and affiliated organizations may be located outside your home country; by using this website, you consent to the transfer of such information.

Other than as described above, HomePride Lending only discloses personally-identifying information:
• When required to do so by law
• When necessary to protect the property, rights, or safety of HomePride Lending, third parties, or the public

We implement industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, or destruction.

5. Cookies & Tracking Technologies

A cookie is a small text file stored on your device that helps websites remember user preferences and track behavior. HomePride Lending uses cookies to:
• Improve user experience by remembering preferences
• Analyze site traffic and performance

You can choose to disable cookies in your browser settings; however, doing so may impact the functionality of certain features on our website.

6. Your Rights & Choices

Depending on where you reside, you may have the following rights regarding your personal information:
• Access & Correction: Request access to your data or request corrections to inaccurate data.:
• Data Deletion: Request that we delete your personal data (subject to legal obligations).:
• Marketing Preferences: Opt out of receiving marketing communications, including SMS.:
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To exercise these rights, please contact us at TheCruzTeam@HomePrideLending.com :
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7. Privacy Policy Updates

We may update this Privacy Policy periodically. Any changes will be posted on this page, and we encourage you to check back regularly.

Your continued use of our site after changes are made constitutes acceptance of the updated policy.

For any questions regarding this Privacy Policy, please contact us at:
Email: TheCruzTeam@HomePrideLending.com
Website: https://www.homepridelending.com/privacy_policy